Last Thursday, General Motors revealed the new emblem for the C7 Corvette, due out for the 2014 model year. Design chief Ed Welburn stated that the emblem is ““much more modern, more technical and more detailed than before, underscoring the comprehensive redesign of the entire car.” We’re excited about the new C7 design, and getting to […]
Vintage Corvette Ads from the 1950s
October 22, 2012 by 2 Comments
Magazine and newspaper advertisements were a major source of brand awareness and salesmanship, back in a time when radios and TVs were few and far between, and the Internet hadn’t even been dreamed of. We didn’t have infomercials, or Facebook…the world of advertising was primarily based on print advertising. The benefit for us is being […]
History of the Corvette
October 18, 2012 by Leave a Comment
The Chevrolet Corvette is an icon of the American sports car industry. As we approach the Corvette’s 60th birthday, let’s celebrate by looking back at the history of the Vette. C1 Corvettes In 1951, a group at General Motors under the leadership of Harley Earl, the head of design and later Vice President at GM, […]
Corvette Trivia – Did You Know?
September 27, 2012 by 1 Comment
Corvette fans know lots about their cars – but maybe there’s some Corvette trivia you haven’t run across yet. See if you know the following fun Corvette facts. • The Corvette was named after a small, maneuverable warship of the same name. Myron Scott, the creator of the All-American Soap Box Derby, is credited with naming the […]
Recent Comments